About us
Favorite Time is more than a fashion brand.
It’s a reminder.
A reminder to pause, feel, and be fully present in your own life.
We create timeless, elegant pieces that help you reconnect with yourself — not to impress others, but to feel grounded, confident, and feminine.
Whether you’re creating, relaxing, working, or simply being, this moment is already your favorite time.
Philosophy
Beauty is in the now
Found in every moment.
Presence is the new luxury
Undivided attention is rare.
Clothes should support who you are.
Let your essence lead.
Less noise. More meaning
Intentional in every detail.
Your wardrobe should feel like a deep breath
Softness you can wear.
Style is a reflection of inner stillness
Peace, made visible.
our mission
Our mission is simple:
To design high-quality clothing that makes you feel connected — to your body, your soul, and the beauty of now.
We believe true luxury isn’t loud.
It’s about how you feel.
Softness. Presence. Confidence. Comfort.
We don’t just make clothes. We create a feeling.
A feeling that every day — no matter what you’re doing — is already your favorite time.